We are here to foster and promote cultural awareness among residents of the Central Valley through a Latino interest publication. To instill pride among those of Latino descent and encourage cultural enrichment and sensitivity among other ethnicities. To empower everyone to apply knowledge to create and develop skills that will improve our quality of life. To appreciate all cultural differences in an effort to lower barriers among all to advance our communities in solidarity.
"It
was the ongoing message of the great organizer Mr. César Chávez to
invigorate residents to action but also not 'seek achievement for
ourselves and forget about progress and prosperity for our community.
Our ambitions must be broad enough to include the aspirations and needs
of others, for their sakes and for our own'.”